McDonald’s has been forced to open its first ever restaurant with a turquoise coloured sign after city planners said the signature yellow sign would be too garish. Officials in Sedona, Arizona told the fast-food giant they were unable to open a restaurant with the trademark yellow logo.This is due to the city’s strict regulations which prevent buildings from ruining the picturesque view of the desert.
Photo credit: Michael Wright/WENN.com
Of course it would be Sedona. Not even surprised. >_>
It’s funny what a change in color does though. Color theory tells us that the yellow and red in their sign triggers hunger and incites energy which makes us grab food and go. If you look at the majority of fast food places, they all use red and yellow in their signs.
Well shit, this is a problem. The white didn’t show up at all with the fluorescent tube. It doesn’t seem like I have anything with a pigment to react to the blacklight. Feels kind of half assed but I have to bring it up tomorrow, nothing to be done now. (Oh by the way GLOW accepted my painting.)